Marketing and Admissions Manager
MAIN PURPOSE OF JOB:
Under limited supervision, the Marketing and Admissions Manager is responsible for the direct management of the marketing and admissions departments, to include all Marketing and Admissions Officers and administrative support staff. The Marketing and Admissions Manager is also responsible for the deployment of marketing campaigns and all associated new student recruitment, enrollment and operational activities. The Marketing and Admissions Manager is a member of the University’s management team and serves as a liaison with the University’s other departments. This position works with University leadership to manage marketing and new student enrollment and ensure that both functions performs at an optimal level.
KEY DUTIES AND RESPONSIBILITIES:
a) Creating omni-channel local and international recruitment marketing plans for the University including online and traditional marketing channels to secure campaign student enrolment targets as per University Budget.
b) Responsible for delivering an efficient and proactive relationship with all University Schools and Services to enable local delivery of University marketing plans.
c) Overseeing the Digital communication plans to ensure the University leads a digital first approach to marketing where necessary and to embed the skills across the team.
d) Overseeing the Creative resource: creating online websites/portals; brand templates toolkit and finding and managing external suppliers as well as overseeing major production (e.g. video, photography – image library).
e) Responsible for the management of departmental budgets and staffing to ensure transparency and accountability.
f) Providing relevant marketing insight, including customer behavioural insight and competitor activity to enable effective programme development, brand development, entry criteria, pricing strategy and benchmarking to improve student recruitment and reputation. A close working relationship with relative departments will be required.
g) Managing senior relationships with media and creative agencies and scrutinising effectiveness and impact of all work.
h) The role will involve being a member of cross-university groups including Scholarship Committees, Academic Planning Committees, Student Journey Project and other committees as required.
i) To undertake any other reasonable duties as determined by the Executive Director.
a) Manage new and continuing admissions/enrolment staff toward becoming a team that provides excellent service to prospective, newly and continuingly enrolled students.
b) Actively participate in all aspects of the new student recruitment and continuing student enrollment process to include assisting staff as well as personally handling recruitment/enrollment of students.
c) Ensure all new student inquiries and applications are accurately entered into the University’s Student Information System in a timely manner.
d) Oversee the hiring and training of new and continuing Admissions Officers and administrative support staff.
e) Ensure University admissions standards and ethical expectations are communicated to new employees and upheld at all times.
f) Foster an environment of cooperation and teamwork among Admissions Officers and all University departments.
g) Enforce all policies relating to the acceptance and subsequent registration process of new students entering the University.
h) Work with University leadership team to schedule new student orientation and online orientation sessions as well as implement other campus directives.
i) Partner with other departments as necessary to finalize enrollment process, including Academics, and the University Registrar’s Office.
j) Adhere to all University policies and procedures and federal, state, and accrediting agency rules with respect to recruitment.
k) Take a lead role in establishing new and continuing enrolment goals.
3. Website and Media
a) Implement the University’s website and media strategy as it relates to marketing and admissions in order to increase brand awareness, improve marketing efforts and increase admissions.
QUALIFICATIONS AND EXPERIENCE:
a. Bachelor’s Degree in related field is required.
b. Minimum 5 years proven customer service, admissions or successful sales experience required; 2 of which should be at supervisory/management level.
COMPETENCIES AND ATTRIBUTES:
a. Demonstrated management experience including the ability to motivate and lead a team in a fast-paced, service-driven environment is highly preferred.
b. Must be able to make strategic business decisions and delegate responsibilities appropriately within a team.
c. Must possess strong leadership, coaching, and interpersonal skills as well as the ability to think independently and take initiative to proactively solve problems.
d. Must be detail-oriented and have a focus on achieving optimum levels of service, and maintaining high ethical standards and attention to compliance with University policies and regulations.
e. Must possess the initiative and determination necessary to provide valuable and timely services to prospective and newly enrolling students
f. Exceptional phone, email, written and oral communication, customer service and organizational skills.
g. Proficiency in Power Point and Excel.
Must be able to travel from time to time (approximately 15%).
Please respond with application letter, detailed Curriculum Vitae (CV) and copies of relevant qualifications to: email@example.com.
CLOSING DATE: Friday March 05, 2021.