Job Description

Posted on August 9, 2022

Are you up for a challenge and looking to join a great place to work? We are looking for a
Marketing and  Communications Coordinator to join our team. If you think that could be
you, please read on.
Who are we?
VITALITE Zambia Limited is a Zambian registered company founded in 2013. VITALITE was
created to increase rural electrification and combat the poverty tax affecting low-income,
energy-poor households across Zambia.
Our mission is to make quality products and services accessible and affordable to all Zambian
households. We pride ourselves on having been the first to pioneer a fully integrated pay-as-
you-go (PAYGO) service in Zambia and aim to become the country’s leading rural service and
distribution company.
According to an independent survey of our customers (run by impact reporting agency, 60
Decibels in March 2021), 88% find we’ve very much improved their quality of life.
What’s it like to work here?

We have built a vibrant and dynamic team in which all of us are treated fairly and given
equal opportunity to progress;
We work in an emotionally safe environment within which we all have the opportunity to
fully express ourselves;
Everyone is encouraged to create a positive impact for themselves, their colleagues, andour customers by taking full accountability for what we do every day.

According to an independent survey (run by global gender advisory firm, Value for Women in
February 2021):

94% of team members feel respected by their colleagues
97% of team members like our mission and purpose
86% of team members believe men and women have equal career opportunities
94% of team members believe issues of sexual harassment are taken seriously here
89% of team members believe we encourage open and honest communications

What is the job about?
We are looking for a highly committed, dependable, and motivated individual to join our
Marketing team. This position will report to the Managing Director.
The Marketing and Communications Coordinator will be responsible for ensuring that
VITALITE services and products are effectively promoted, with the goal of establishing the
brand and growing the company’s sales and registrations across all sales channels.
The Marketing and Communications Coordinator will, among other duties, be expected to
perform the following tasks:

Develop, implement and evaluate the annual strategic marketing and communications
plan covering all relevant communications media.
Develop and promote branding initiatives consistent with internal business goals and
objectives.
Develop, implement and evaluate marketing and communications campaigns to support
sales activity.
Develop, implement and evaluate marketing and communications materials to create a
cohesive image of the organisation.
Monitor, evaluate and report on competitor activities and make recommendations
derived from findings and identified opportunities.
Develop marketing plans/budgets and deliver those plans within budget.
Collaborate with external partners to develop and deliver marketing activities.
Procure adequate marketing collateral to support marketing plans.
Redevelop and manage company website and social media activities to achieve both
brand and sales goals.

Minimum Requirements

Professional, Proactive, and Productive attitude, whilst paying great attention to detail.
University Degree in Marketing or Business Administration
Excellent Communications Skills (Oral and Written)
Negotiation Skills
Strong marketing track record.
Professional & Proactive attitude.
Excellent interpersonal skills.
Should have a creative mindset and be willing to learn.
Good working knowledge of Microsoft Word, Excel, and PowerPoint.

Kindly take note that:

Graphic design and copywriting experience will be an added advantage.
Female candidates are encouraged to apply

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Please email your up-to-date CV, copies of your Academic Qualifications, and 2 references from
prior employers to [email protected]

Please also enclose an essay of no less than 400 words in response to the following-
€œDescribe how you would to develop a marketing and communications plan for a Solar
Irrigation Product targeting rural, off-grid smallholder farmers€. Incomplete applications will be disqualified so please take care to ensure you’ve included everything.

Skills: