Marketing Assistant

Lusaka, Zambia, Full Time

We are looking for a zealous Marketing Assistant to support the Marketing department of our company in its primary and administrative duties.
For this role, you should have strong event management skills, digital marketing skills, social media savvy with a good understanding of creating mind blowing campaigns. As a Marketing Assistant, you will work closely with our partner brands; Therefore you will be required to undergo training for several beverage brands (alcoholic and none alcoholic). This role is suitable for a young, social and energetic individual
Responsibilities

Manage daily administrative tasks to ensure the Marketing department runs smoothly
Conduct market research to identify new opportunities
Gather and analyze consumer behavior data (e.g. web traffic and rankings)
Create reports on marketing and sales metrics, like conversion rates
Assist with organizing promotional events
Coordinate with the Marketing Design and Content teams to create advertising material (e.g. brochures and newsletters)
Keep organized records of marketing metrics and results of past campaigns
Prepare regular sales forecasting reports
Monitor competitors’ marketing activities
Requirements
Knowledge of marketing digital tools and techniques
Experience with SEO/SEM campaigns
Solid computer skills, including MS Excel, web analytics and Google Adwords
Excellent communication and presentation skills
Strong analytical skills with a goal-oriented attitude
Graphic design experience will be an added advantage