Marketing Manager

Lusaka, Zambia, Full Time

Job Title: Marketing Manager
Reporting to: Operations Director
Job Type: Marketing
Location: Choppies Zambia Head Office
Job Description:
Duties and Responsibilities

Creating marketing goals related to customer acquisition, lead generation and revenue.
Conducting market research on competitors to augment marketing efforts.
Deploying successful marketing campaigns and own their implementation from idea to execution.
Specifying a company’s target audience based on market research.
Producing and editing content like social media posts, videos, e-books, infographics, presentation decks and webinars.
Cultivating relationships with potential customers—such as prospects and leads—to build the company’s clientele.
Monitoring social media traffic to measure the public’s perception of the company brand.
Testing the quality of emails, social media posts and the company’s landing page.
Experiment with a variety of organic and paid acquisition channels (content creation, content curation, pay per click campaigns, event management, publicity, lead generation copywriting, performance analysis etc.
Analyzing the results of campaigns and making changes to outlast competitors.
Measure and report performance of marketing campaigns, gain insight and asses against targets.
Event , Logistical organization for the group.

Work Experience

Minimum of 3 years in the retail industry with key focus on FMCG
Senior management experience in the retail sector with a strong commercial analytical skill set.
Knowledge of various design packages, corporate branding and brand development.
Management of costs in line with budget.
Achieve market share targets.
Excellent communication, event organization, research and public relations skills.

Qualifications:
Minimum 3 years in the Retail Industry. Full Grade (12) qualifications. Minimum Diploma or Degree in Business course/ marketing from a higher tertiary institution. Affiliation with the Marketing institute of Zambia. Send your Curriculum Vitae (CV), Application and qualifications to the below address:
Contact: Email: [email protected]; [email protected] Copy in (cc): [email protected]
Reference Subject: Marketing Manager
Closing Date: 28th February 2022
Preferably a Zambian candidate.