Job Description

Posted on April 27, 2024

Title: Public Relations Specialist
Introduction: Join our dynamic team as a Public Relations Specialist and play a key
role in shaping our organization’s reputation and public image.
Job Description:

Develop and implement strategic PR campaigns to enhance brand visibility and reputation.
Cultivate and maintain relationships with media contacts, influencers, and stakeholders.
Write and distribute press releases, articles, and other PR materials to relevant outlets.
Manage social media platforms and online presence, engaging with followers and monitoring
conversations.
Handle crisis communication and reputation management, ensuring timely and effective
responses to issues.
Monitor media coverage and analyze PR metrics to evaluate campaign effectiveness and
make data-driven decisions.
Collaborate with internal teams and external partners to align PR efforts with business objectives.
Lead Generation: PR efforts can also contribute to lead generation and sales. Positive media coverage, endorsements from influencers, and engaging content can attract potential customers and drive them to learn more about our products or services.
Brand Differentiation: help our brand stand out from the competition by highlighting your unique value proposition, corporate values, and achievements. Through storytelling and thought leadership, helps to differentiate our brand in a crowded marketplace.
Cost-Effective Marketing: cost-effective way to reach the audience. While advertising requires paying for ad space, PR efforts such as media relations, content creation, and social
media engagement can generate publicity without the need for paid placement.

Qualifications:

Diploma in communications, public relations, or related field.
3+ years of experience in PR, media relations, or corporate communications.
Strong written and verbal communication skills, with attention to detail.
Excellent interpersonal and networking abilities, with the ability to build and maintain relationships.
Proficiency in media monitoring tools and PR software.(Graphic designing will be considered as an added advantage)
Ability to work effectively under pressure and meet tight deadlines.

Company Culture and Benefits:
We offer a supportive and collaborative work environment where your ideas are valued.
Opportunities for professional development and advancement within the organization.
Flexible work arrangements
Send your CV to [email protected]

To apply for this job email your details to hr@frotcom.co.zm