We are seeking an experienced social media and advertising expert to manage our
company’s social media presence and paid ad campaigns end-to-end across platforms like Facebook, Instagram, LinkedIn, Google Ads, and more. You will be responsible for developing data-driven social and paid strategies, managing content and community engagement, optimising paid ad performance, and driving conversions.
Responsibilities

Develop and execute comprehensive social media strategies across platforms to support brand awareness, community growth, and engagement
Create, curate, and manage all social media content including original text, images, videos, and ads
Engage in social listening and monitor relevant conversations to identify opportunities to reach and connect with our audience
Oversee community management on social platforms, responding to comments and questions in a brand appropriate manner
Develop and optimize paid ad campaigns end-to-end, including budgeting, targeting, bidding strategies, ad creation, landing pages, and reporting
Continuously analyze campaign performance and implement optimization strategies to improve ROI
Track KPIs and analyse platform, community, and campaign analytics to inform future initiatives
Collaborate with marketing, sales, and product teams to maximize reach and conversion across social and paid campaigns
Stay on top of social media trends, platform updates, and industry best practices

Requirements

5+ years experience managing social platforms, developing social strategies, and
running paid ad campaigns
Strong knowledge of major social platforms as well as Google Ads, Facebook Ads
Manager and other paid platforms
Proficiency with targeting, bid strategies, creative optimization, and analytics tools
Excellent analytical skills and data-driven approach to inform decisions
Great written and visual communication skills for diverse social audiences
Creative thinker who can develop innovative social and paid strategies
Excellent time management and organizational skills to balance multiple initiatives
Passion for social media marketing and advertising with an eye for creating viral trends
Savvy relationship builder able to secure influencer partnerships and brand
collaborations