Social Media Specialist

  • Job Type: Contract
  • Location: Lusaka, Zambia
  • Date Posted:

Website Company Name: Sanlam Life Insurance Zambia Limited

Company Summary:

Job Description:

We’re in the business of planning for tomorrow. The never-ending pursuit of meticulously crafting our clients’ futures. We do this by truly appreciating the value of money and turning the materials we’re given into something more. It’s our trade and it is something we are passionate about. It’s what makes us Wealthsmiths™. If you would like to become a Wealthsmith™, Sanlam Life Insurance Zambia Limited seeks to recruit qualified and experienced professionals in the mentioned position.
Job Brief
Reporting to the Customer Services Manager he/she should be a self driven Social Media Specialist to attract and interact with targeted virtual communities and network users. He/She should have the ability to build and execute social media strategy and optimize the company pages within each social media platform such as Facebook, Twitter and Youtube, etc
Job Expectations
He/She is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap. He/She should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on the those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.
Responsibilities

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices and then acting on the information
Collaborate with out departments (customer relations, sales etc) to manage reputation, identify key player and coordinate actions
Create social media strategies
Expand an employer’s presence on social media platforms
Develop content topics that appeal to users
Create, manage and distribute content via multiple means
Direct the design of social media landing pages and profiles
Manage online reviews and reputation building
Work with other departments to promote brand consistency

Minimum Qualification and Experience

Diploma/BS in Communications, Marketing, Business Administration or Public Relations
Full Grade 12 Certificate
2 years Proven working experience in social media marketing or as a digital media specialist
Excellent consulting,writing, editing (photo/video/text), presentation and communication
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organizational ability
Fluency in English
Communication skills, high integrity and confidentiality
Ability to work with minimum supervision
Customer service and administrative skills

Application Details and Deadline
Interested candidates who meet the minimum requirement qualifications should apply to [email protected] no later than Tuesday 23rd May 2023

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