Trade Marketing Coordinator
Kitwe, Zambia, Full Time
The Trade Marketing Coordinator primary goal is to promote voucher sales by connecting the Brand to customers in the market place by executing the company’s Trade Marketing Strategy.
Manage and develop the Trade Marketing Strategy to attain Emerald Bay’s business objectives.
Work closely with the Trade Marketing Manager and COO to ensure that planned trade marketing activities are aligned to the overall Zambian business strategy and marketing calendar.
Payment Partner Field Teams:
Build relationships with Regional and Area Sales Coordinators
Ensure that trade marketing collateral is printed and placed at agreed Vendor locations, distribution through partners or through activation teams
Plan and roll-out Payment Partner incentives
Identify top and poor performing regions
Coordinator the Activation Agency’s field teams included but not limited to:
Brand Promoters Training
Setup and execution of activations
Management and stock control of all merchandise and branding
Audit utilisation of POS material with traders
Management of the Trade marketing budget and
Report on all Trade Marketing activities, activations, branding, incentive campaigns, and activation teams’ acquisition targets etc.
Competitor trade marketing research
SKILLS AND EXPERIENCE REQUIRED
Minimum of 2 years Trade Marketing experience, predominantly in the informal market place.
Excellent Project Management skills
Intermediate computer proficiency (specifically MS Office)
The ability to swiftly adapt to changes in workplace and industry.
A strong work ethic and sense of responsibility and accountability.
Target driven nature.
Must be able to perform under pressure.
The ability to multi-task.
Drivers License essential
Willing to travel
Good customer relationships
Management of budget and cost control
Matric/Grade 12 (or equivalent) qualification.
Relevant Sales and Marketing degree or diploma would be beneficial
Must be willing to work flexible hours i.e. weekend’s and public holidays if required
Must have own reliable transport