Trade Marketing Coordinator

Kitwe, Zambia, Full Time

The Trade Marketing Coordinator primary goal is to promote voucher sales by connecting the Brand to customers in the market place by executing the company’s Trade Marketing Strategy.
Manage and develop the Trade Marketing Strategy to attain Emerald Bay’s business objectives.
Work closely with the Trade Marketing Manager and COO to ensure that planned trade marketing activities are aligned to the overall Zambian business strategy and marketing calendar.
Payment Partner Field Teams:

Build relationships with Regional and Area Sales Coordinators
Ensure that trade marketing collateral is printed and placed at agreed Vendor locations, distribution through partners or through activation teams

Plan and roll-out Payment Partner incentives
Identify top and poor performing regions

Coordinator the Activation Agency’s field teams included but not limited to:

Brand Promoters Training
Activation schedule
Setup and execution of activations
Management and stock control of all merchandise and branding
Incentive campaigns
Audit utilisation of POS material with traders
Management of the Trade marketing budget and
Report on all Trade Marketing activities, activations, branding, incentive campaigns, and activation teams’ acquisition targets etc.
Mystery shopping
Competitor trade marketing research


Minimum of 2 years Trade Marketing experience, predominantly in the informal market place.
Excellent Project Management skills
Intermediate computer proficiency (specifically MS Office)
The ability to swiftly adapt to changes in workplace and industry.
A strong work ethic and sense of responsibility and accountability.
Target driven nature.
Must be able to perform under pressure.
The ability to multi-task.
Drivers License essential
Willing to travel
Good customer relationships
Management of budget and cost control

Must have:

Matric/Grade 12 (or equivalent) qualification.
Drivers License

Relevant Sales and Marketing degree or diploma would be beneficial

Must be willing to work flexible hours i.e. weekend’s and public holidays if required
Must have own reliable transport
Application email or URL:
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