Director – Marketing and Sales

Lusaka, Zambia, Zambia, Full Time



The Zambia National Broadcasting Corporation is a Statutory Body established under Chapter 154 of the laws of Zambia to provide public service broadcasting in Zambia.


“To be the broadcaster of first Choice serving public interest”


“To provide quality Radio and Television throughout Zambia in order to stimulate cultural, social and economic development while generating commercial value and attain financial viability for the Corporation”

The Corporation is now seeking highly qualified, self-rnotivated and creative individual to fill the position of DIRECTOR MARKETING AND SALES.

Job Purpose

To formulate and implement marketing and sales policies, procedures, strategies and programs that enhance Revenue Generation and financial viability of the Corporation. The incumbent will also provide the overall supervision and leadership for the Marketing and Sales Directorate.

Statement of Main Duties and Responsibilities

Develop and create new marketing and sales strategies aimed at improving Revenues
Market the Services and products of the Corporation to potential clients and audience
Create and be involved in a wide range of activities in order to market the Corporation services and products
Develop, plan strategies to increase brand awareness and loyalty,
Develop and implement other income generating schemes for the Corporation
Contract and monitor the pelformance of Sales Agents and other Corporate Agents for marketing and Sales
Maintain contact databases for ZNBC clients, commission market Research, corporate and public sector in sales, promotions, events and publicity
Offer insight to the Corporation about audiences, clients, commercial trends so that the Corporation activities meet client expectation
Prepare the Directorate and Corporation Market and Sales budget to support Corporation activities
Monitor and initiate interventions in the operation and performance of the Corporation Marketing and Sales Revenue for decision making
Prepare and Present quarterly marketing and sales reports to the Senior
Management and relevant subcommittee of the Board
Supervise, motivate and develop the capacity of marketing and sales teams and ensure that the Corporation business is conducted with sound business ethics, media law, regulations and Industry practice and codes
Minimum Qualification and Experience

Grade 12 School Certificate with minimum 5 “O” levels credit in English and Mathematics or its equivalent
First Degree in Marketing, Business Administration, Business Discipline OR Advanced Chartered Institute of Marketing (ClM) Qualification
Master’s Degree in relevant field is an added advantage
Post qualifying experience of Ten (10) years, Five (5) of which should be at Senior Management Level in a reputable Organization
Must be a member of the Zambia Institute of Marketing
Personal Competences & Skills Set

Creative Thinking and able to generate original ideas
Strong Managerial and leadership skills
Knowledge of Radio and Television Market
Strong knowledge of Digital communication and Marketing
Computer literate and proficiency in figures, statistical presentations such as graphs
Strong knowledge of Marketing, Communications, build and manage brands
High personal integrity
Interested Zambian Nationals meeting the above requirements should apply giving three traceable work and professional references. enclosing photocopies of certified academic and profession certificates, latest resume and a day contact phone number to:

The Director General

Zambia National Broadcasting Corporation

Mass Media Complex, Alick Nkhata Road

P.O. Box 50015


Closing date for receipt of application letters is Friday, 30th October 2020,